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5 Main Benefits of Outdoor Advertising for Businesses

Written by SignClick Admin on April 19, 2017
5 Main Benefits of Outdoor Advertising for Businesses

Marketing is a key component of any successful business. Taking advantage of all opportunities to grab people’s attention and attract new customers is an essential part of maintaining and growing a company. These days, there are many ways to advertise, from social media ads to fliers, but one successful component of a marketing strategy is outdoor advertising, a method that has stood the test of time. Here are just five reasons why outdoor signage is vital for your business.

Visibility

One of the biggest benefits of outdoor advertising is the signage keeps your business visible. Whether it is displayed on a banner or aluminum sign, a well-designed message reinforces information to potential customers. Outdoor signage gives your business a presence in an area and can attract shoppers. Designed well, outdoor signs can act as a salesperson. Another advantage of outdoor signage is the presence it has on a 24/7 basis, 365 days of the year.

Reinforcing Messages and Brand

Outdoor signage placed in a good position is visible to people daily. It reinforces the message about your brand and company. This makes the messaging memorable to passers-by, potentially converting them to customers when they need your services or products. A well-positioned banner or coroplast sign near traffic lights or in a thoroughfare will get noticed as people go about their daily activities. In this way, outdoor signage maintains attention and is visible, while also building brand awareness.

Cost Effectiveness of Outdoor Signs

Outdoor banners and signs are visible to thousands of people who pass a street corner or apartment block. This way of advertising is cheaper than other methods such as TV advertisements. The permanent nature of outdoor signage means that it cannot be deleted in the same way as a marketing email can, and will have a wide reach when it is designed professionally and placed strategically. Coroplast signs, billboards and banners are particularly good for marketing in a cost-effective way. They can be designed and ordered online so the process is completed quickly and efficiently, enabling you to focus on your clients and generating business growth.

Flexibility

Outdoor signage can be placed flexibly to attract customers from one business to another. For example, having a sign for a restaurant outside a nightclub or wine bar is a great way to prompt people into having a meal. Placing signs for garden maintenance near an outdoor furniture store is another way of encouraging customers to that business. Signage can also be used to indicate new opening times of a business or a special event. Using the signage in this flexible way allows a business to test where most footfall comes from and where the best positions for the signage are.

Professionalism

Having professional outdoor signage reinforces the corporate brand. A professional-looking sign can be designed and ordered online very quickly. Using software to create signs online, it is easy to experiment with styles and options before ordering, and the prices are more affordable than you think. Within days, you can have a professional sign designed and delivered that makes a positive difference to your business.

Custom yards signs are here to stay and have positive benefits for businesses with their visibility and professional appearance. The signage will attract passing footfall and trade, so your business will see new customers in no time at all.

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